For Builders


Feasibility Study

Analysis of area as it relates to product / unit mix analysis:

  • Consumer Analysis – Targeting who your buyer is, their wants & needs, and consumer demographics
  • Differentiation by determining your competitive advantage and strengths
  • Minimize Risk through proper product selection and positioning
  • Identifying the Best Practices and Marketing to invest in for your projects – Where to spend money to make money
  • Product Pricing to maximize sales and profitability
  • Design Analysis as it relates to pricing. Standard features as well as needed upgrades per consumer demographics
  • Neighborhood Design and Planning. Site layout, entrance, and amenities

Sales & Marketing

Creating a winning marketing strategy to target your target buyer and how your product fits their needs:

  • Pre-qualifying to help you save time by only working with serious clients
  • Sales center set up for smooth presentations and contract acquisition
  • On-site representation, management, and training
  • Contract design, change order process, pricing request flow
  • Detailed analysis for print advertising
  • Detailed media/internet exposure
  • Detailed events for outreach to consumers and agents
  • Custom designed marketing pieces to best represent product
  • Press management and public relations
  • Financing and incentives with preferred Lending options

Follow Through & Reporting

  • Implement systems to better manage buyer/builder communications
  • Develop and manage change order process for upgrades, weekly progress reports for clients, and schedule for buyer/builder walk-throughs and meetings
  • Weekly sales reports prepared by onsite team and sales manager. These reports include weekly sales and traffic, advertising analysis, and contract status reports
  • Better information = Better Decisions